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Master Your Workflow & Systems
INNOVATE
OR EVAPORATE:
5 Ways To
Improve Workflow and Systems
To Build
Your Digital Platform
It’s no
secret, if you want to become the go-to woman in your niche, then you must make
building your brand online your top priority.
Brand
building online is what is going to leap your business to the forefront of your
industry. It will get your brand in front of the right people, otherwise known
as your DREAM CLIENTS.
And the
only way they are going to find you is through strategic content marketing and
networking online.
However,
the problem that far too many girl bosses face is streamlining all of the
varied tasks that is apart of building a brand online.
Have you
found yourself struggling to consistently post to social media, write blog
posts, schedule clients, and build your email list?
If this is
you, then that means that you need to have systems in place in order to improve
your workflow and get your brand well known in your niche.
Let’s
break this down by 5 key areas:
· Project Management
· Editorial Calendar
· Time Management
· Client Scheduling
· Email Capture
PROJECT
MANAGEMENT
You may
view project management as a concept just for teams. But even as a solopreneur
you can greatly benefit from using an online project management app.
They
stream line your projects with ease. Allowing you to see exactly what needs to
be done and when for each client.
Two that I
recommend are:
Both have
free options, which is perfect for solopreneurs.
EDITORIAL
CALENDAR
If you are
not creating and using an editorial calendar for your content marketing in
2017, then you are leaving money on the table.
An
editorial calendar is an organized way of mapping out what content you need to
create and when you should create it. You can use it for planning blog posts,
email marketing, press releases, pitches to the media, product or service
launches, and social media scheduling.
Online
there is the CoSchedule app that you can
use digitally. But, if you are a pen to paper kind of woman, then head over to
Etsy and grab one of these fun but incredibly helpful editorial calendars, like
this ONE.
TIME
MANAGEMENT
Is time
management one of your biggest challenges to running a smooth biz? It is for
many girl bosses.
The most
common challenge in this area is dedicating the time to dive into social media
for brand building purposes.
The best
way to overcome this challenge is by scheduling your social media posts. It
will be a lifesaver for your biz.
Both HOOTSUITE and BUFFER
offer easy to use ways to write, save, and schedule your social media posts.
Give them
a look and let me know what you think in the comments.
CLIENT
SCHEDULING
How many
times on average do you go back and forth in emails communicating with a
potential new client?
If it is
more than once, then you need to use Calendly
or Acuity. Both allow
potential clients to schedule an appointment directly from your website or via
your social media links.
You will
receive an email notification of sign-ups and then that its. You can then focus
on preparing for your first session or meeting together from there.
EMAIL
CAPTURE
Growing
your email list is crucial for growing your business online.
In order
to maximize each new subscriber you receive you must have a system in place to
further, cultivate a relationship with them.
Zapier or Mail
Chimp is perfect solutions for streamlining this needed task in your
business.
Those five
key areas will make the difference in taking your business from drowning to
thriving. Your workflow and productivity will increase by leaps and bounds.
I’ve
included an INNOVATE WORKFLOW CHECKLIST for free that you can download to
ensure that you stay on top of your brand building this month.
If you
need one-on-one guidance for building and streamlining your brand online, then
let’s talk!
Contact me
HERE.
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